MYSTERY SHOPPING SERVICE

As a salon or spa owner/manager your number one priority is to ensure every customer receives excellent service on each and every visit. But how can you be sure?

Running a business can be challenging, and almost impossible to keep track of everything that’s happening every minute of the day. Feed-back forms can be useful, but not always the most reliable way of gauging your clients’ true estimation of your services. Comments are sometimes insufficient or open to misinterpretation and, if they have complained, clients are unlikely to return anyway.

Using a professional mystery shopping service provides you with a proven means to accurately assess both the perceived image of your business – and the reality. Anne Hamilton is a professional ‘mystery shopper’ who has set up and run her own successful health and beauty salon, and who also has extensive experience working in public relations and marketing. If you really want to know what’s going on inside your spa or salon we’d advise a visit from Anne – who will provide an appraisal of the effectiveness of your therapists, treatments, and overall image of your business.

Areas for assessment can include:

- Ease of access to your salon/spa i.e. via internet, website, parking and directions
- Exterior of the property
- Interior including lighting, sound, decorations and general look and feel of the environment
- Reception area - including staff, welcome, ambience etc.
- Treatment rooms – level of cleanliness, comfort, hygiene, health and safety standards, therapist’s abilities and customer care skills
- Menu – choice of treatments on offer, presentation and layout

Also available:

- Comparison of your services to those of your competitors

The report that follows allows you to access valuable information, which then enables you to make positive changes within the spa/salon, and also to identify any training needs.

Mystery Shopping takes away the burden of having to have eyes and ears everywhere. It’s not as expensive as you might think, and could give that much-needed boost to your business!

If you are interested to find out more how mystery shopping can help your business please complete the booking form.